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What are the key ingredients needed for effective writing? How can you produce the best content or copy in the least amount of time? What does it take to get your creative juices flowing?

Whether you’re crafting copy for your website or creating your legacy book, writing is both an art and a science. Stringing together your words in the most impactful way takes both technical skill and the ability to tune into the vocabulary of your audience. These blogs are dedicated to sharing both mainstream communication knowledge and some outside-the-box tips for creating something of true value…something that reflects all that you are.